Know exactly who’s on your site — and act on it instantly.
Identify every visitor, understand their intent through conversation intelligence, and let Spara turn insights into pipeline automatically.
Robust customer profiles, with first-party intent data
Only Spara combines first-party conversation data with real-time visitor identification and multi-source enrichment, giving you a complete and accurate picture of every buyer who lands on your site.
Instant visitor deanonymization
Identify up to 40% of anonymous visitors with verified real-time data so your team always knows who’s on your site.
Accelerate speed to lead with real-time visit alerts
Get instant alerts for high-value visitors and target accounts so your reps never miss the right moment to engage.
Send qualified buyers to sales with full context
Give sellers verified profiles, intent insights, and complete conversation history synced automatically to your CRM.
Trigger dynamic follow-ups
Turn every visitor conversation and enrichment signal into automated, personalized follow-ups that drive pipeline.
Get deeper context with Spara conversations
Lead enrichment can make or break a sale. Spara puts AI-powered lead enrichment on autopilot for all of your sales reps, sending fully researched profiles before every meeting.
Traditional Enrichment
- – Static, one-size-fits all
- – Manual triage by SDRs
- – SDRs chasing replies
- – Generic personalization
AI Enrichment
- Adaptive email conversations
- Instant AI-powered qualification
- AI books meetings in the thread
- Role, industry, and intent-based messaging
Multi-channel AI conversion
Leverage Spara AI to qualify, engage, and convert leads across chat, email, and voice. Our AI instantly spots buying signals and accelerates deals, helping your team close more sales faster.
Spara AI drives website leads to convert.
AI Email drives engagement with personalized emails.
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Commonly asked questions
Spara puts AI-powered lead enrichment on autopilot for all of your sales reps, sending fully researched profiles before every meeting.
Does Spara deanonymize website visitors?
Yes. Spara partners with trusted third parties to identify site visitors the moment they land on your site. We deanonymize 30–40% of all traffic using verified, real-time data, so your team knows who’s engaging. You can review full contact details in the Spara app and get instant Slack alerts when someone lands, giving you the power to take action immediately.
What information can Spara add to a lead profile?
Spara automatically enriches leads with firmographic details like company name, industry, company size, job title, location, and more. This information is pulled from trusted third-party data providers and is appended to each lead as soon as they engage with your site.
Can Spara trigger actions based on a lead’s enriched data?
Yes – you can use any enriched data point to drive automation. Spara can automatically route leads or kick off campaigns based on attributes like industry or role. For example, you could instantly send a tailored email sequence to all new leads from the healthcare industry, or alert your team in Slack when a high-value prospect visits your site.
Does Spara sync enriched data with my CRM?
Absolutely. Spara has native integrations with Salesforce and HubSpot (among others), so all enriched lead data is automatically synced into your systems. You’ll see the new data fields populate in real time, and you can map them to your existing fields for reporting and workflows.
Will enrichment slow down my lead flow or site performance?
Not at all. Enrichment happens behind the scenes in real time, without adding latency to your site or delays to lead routing. The moment a lead converts, they’re fully enriched and ready for your reps or automations to take over.
Platform for AI Conversion
Spara is a no-code, easy-to-use full suite solution for leveraging AI to convert leads into pipeline and revenue.