Lead enrichment that runs itself
Spara AI automatically enriches every inbound lead with trusted third-party data and delivers insights to the assigned sales rep. Tailor every engagement and convert more leads with Spara.
Effortless prep for every sales call
Automatically enriches leads
Spara pulls in real-time firmographic and demographic data —like company size, industry, role, and location—for every lead that engages. No manual research, no CRM guesswork.
Sends meeting briefs to assigned reps
Spara sends lead enriched-meeting briefs to the assigned sales rep in your CRM – so your AEs can focus on relationships, not Googling.
Surfaces key talking points and account context
Each brief highlights what matters most—company background, buyer persona insights, and recent activity—so your reps can enter every meeting with confidence and clarity.
Why sales reps love AI lead enrichment
Lead enrichment can make or break a sale. Spara puts AI-powered lead enrichment on autopilot for all of your sales reps, sending fully researched profiles before every meeting.
Traditional lead enrichment
- – Commoditized data
- – Frequent errors
- – Low fill rates
- – Nonactionable
Spara AI lead enrichment
- Proprietary signals from real conversations
- AI-powered data validation
- High fill rates
- Powers customizable GTM flows
Multi-channel AI conversion
Leverage Spara AI to qualify, engage, and convert leads across chat, email, and voice. Our AI instantly spots buying signals and accelerates deals, helping your team close more sales faster.
Spara AI drives website leads to convert.
AI Email drives engagement with personalized emails.
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Commonly asked questions
Spara puts AI-powered lead enrichment on autopilot for all of your sales reps, sending fully researched profiles before every meeting.
What information can Spara add to a lead profile?
Spara automatically enriches leads with firmographic details like company name, industry, company size, job title, location, and more. This information is pulled from trusted third-party data providers and is appended to each lead as soon as they engage with your site.
Can Spara trigger actions based on a lead’s enriched data?
Yes – you can use any enriched data point to drive automation. Spara can automatically route leads or kick off campaigns based on attributes like industry or role. For example, you could instantly send a tailored email sequence to all new leads from the healthcare industry, or alert your team in Slack when a high-value prospect visits your site.
Does Spara sync enriched data with my CRM?
Absolutely. Spara has native integrations with Salesforce and HubSpot (among others), so all enriched lead data is automatically synced into your systems. You’ll see the new data fields populate in real time, and you can map them to your existing fields for reporting and workflows.
Will enrichment slow down my lead flow or site performance?
Not at all. Enrichment happens behind the scenes in real time, without adding latency to your site or delays to lead routing. The moment a lead converts, they’re fully enriched and ready for your reps or automations to take over.
Platform for AI Conversion
Spara is a no-code, easy-to-use full suite solution for leveraging AI to convert leads into pipeline and revenue.