Introduction
Fama’s marketing engine was doing its job: driving qualified traffic, form fills, and demo requests. But the revenue team saw a painful pattern and buyers were dropping off after raising their hand.
Inbound leads were routed to SDRs manually. Response times lagged. And by the time someone followed up, the moment of intent had passed.
Demo no-shows were rising. SDRs were overwhelmed with low-fit leads. And marketing’s hard-won traffic wasn’t turning into pipeline.
Fama’s mandate was clear:
Convert more inbound leads, faster... without hiring more reps or overhauling the funnel.
They needed a system that could engage, qualify, and book meetings in real time. That’s when they brought in Spara.
