Introduction
TinyMCE had a traffic engine, but not a conversion engine.
As the most widely used rich text editor in the world, TinyMCE was attracting thousands of high-intent visitors each month. But too many of those visitors were slipping through the cracks. Their forms captured interest. Their SDRs followed up... eventually. And by the time reps connected, buyer intent had faded.
The GTM team needed a better way to turn clicks into conversations, and pipeline, without expanding headcount. Their legacy chat provider (Intercom) wasn’t cutting it. Lead qualification was slow, inconsistent, and costly. Valuable SDR time was lost chasing unqualified leads.
That’s when they turned to Spara.
In just weeks, TinyMCE replaced reactive chat with real-time, AI-led engagement, qualifying leads instantly, booking sales calls automatically, and tripling MQL creation.
The result: $1M+ in quarterly pipeline. No new hires. Just AI that sells.
