How Fama unlocked 2.5x more meetings with Spara

Introduction

Fama’s marketing engine was doing its job: driving qualified traffic, form fills, and demo requests. But the revenue team saw a painful pattern and buyers were dropping off after raising their hand.

Inbound leads were routed to SDRs manually. Response times lagged. And by the time someone followed up, the moment of intent had passed.

Demo no-shows were rising. SDRs were overwhelmed with low-fit leads. And marketing’s hard-won traffic wasn’t turning into pipeline.

Fama’s mandate was clear:

Convert more inbound leads, faster... without hiring more reps or overhauling the funnel.

They needed a system that could engage, qualify, and book meetings in real time. That’s when they brought in Spara.

Solution

Deploying Spara’s Conversational AI

Fama partnered with Spara to overhaul their inbound conversion layer using two core products: Navigator, the AI chat interface, and Fullscreen, a post-form conversational experience designed to prequalify and book.

Within days, Spara was trained on Fama’s GTM materials, including product FAQs, objection handling, and buyer personas, and deployed across the website and demo flow.

Unlike traditional live chat or rule-based bots, Spara’s AI engaged buyers in dynamic, natural conversations that drove outcomes.

Key capabilities included:

• Proactive Qualification (Fullscreen & Navigator)
  After form submission, Fullscreen asked targeted, contextual questions to assess fit — surfacing intent and firmographic data without human triage.

• Live Education (Navigator)
  Based on buyer responses, Spara shared videos, PDFs, and tailored answers giving buyers clarity and confidence before ever speaking to a rep.

• Automated Booking (Navigator)
  Once qualified, Spara AI booked meetings directly on the correct AE calendar, complete with CRM notes and lead context.

With Spara live, no inbound lead was left waiting, and every conversation was tracked, scored, and synced with the sales team’s existing tools.

Results

A Smarter, Faster Funnel

Fama saw a step-change in conversion within the first month of going live with Spara: