How Rho 3Xed inbound conversion with Spara

  • 3.1X

    Increase in form-to-meeting conversion

  • 100%

    AE-ready CRM handoffs with full context

  • 137

    Qualified meetings booked in Q2 alone

Company

Rho provides an all-in-one financial platform for growing businesses, combining corporate cards, banking, payments, and spend management in a single system.

  • Headquarters

    New York, USA

  • Industry

    Fintech / B2B SaaS

  • Key features used

    Navigator, Fullscreen, Smartbar

Introduction

Inbound demand was rising. Rho’s lean but rapidly-expanding sales team was feeling the pressure.

With a growing mix of mid-market and SMB traffic, Rho’s inbound team faced a familiar GTM problem: Too many form fills. Too few qualified meetings.

SDRs were stuck chasing low-intent leads. AEs had no context before calls. And with growth accelerating, the team needed a way to keep pace with inbound volume without sacrificing responsiveness to buyers.

The mandate:

  • Free up reps for high-value accounts

  • Keep speed-to-meeting high for enterprise buyers

  • Support a lean team during a period of rapid GTM expansion

Solution

Deploying Spara’s Conversational AI

Rho rolled out Spara across their core conversion paths, integrating three key components:

  • Smartbar: proactive engagement on pricing, product, and card comparison pages

  • Navigator: AI-driven qualification on demo and sign-up flows

  • Fullscreen: post-form demo experience that walked buyers through the platform and scheduled meetings

Spara was trained on Rho’s product tiers, customer personas, and decision paths. In days, it was engaging leads in real time — asking the right questions, sharing relevant product content, and routing leads appropriately.

Key capabilities included:

  • Tier-Based Routing (Navigator): Spara dynamically qualified and routed leads based on company size, spend limits, and use case — sending larger prospects to AEs, and booking smaller deals via automated flows.

  • Live Demos (Fullscreen): After form fill, leads were dropped into a personalized product walkthrough — with embedded video, pricing explanations, and answers to real-time questions.

  • Fully Synced CRM Notes: All interactions were logged, scored, and pushed to Salesforce, giving reps rich context before the call.

Results

Faster Funnel, Smarter Team Focus

Within 30 days, Spara became a core GTM driver for Rho:

  • 3.1X increase in form-to-meeting conversion

  • 137 qualified meetings booked in Q2 alone

  • 60% drop in SDR time spent per lead

  • All qualified meetings hit CRM + Slack with notes and intent data

Spara delivered the output of 3 inbound SDRs — and went live in days, not quarters.

Tommy McNultyCRO of Rho
“Spara helped us scale during a period of immense demand. Now our reps only engage when it counts. And every lead gets a guided, high-conversion experience. ”

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