How TinyMCE tripled MQLs without hiring
TinyMCE tripled MQLs, generated $1M+ quarterly pipeline, and boosted MQL-to-SQL conversions 20% using Spara’s real-time AI engagement.
3x
MQL creation versus previous chat provider
$1M
Pipeline creation per quarter
36
Hours of rich AI conversations monthly
"Spara's thoughtful and comprehensive approach has been nothing short of exceptional—a true game-changer."
Jeff StoermerMarketing Operation Manager, TinyMCE
Introduction
TinyMCE had a traffic engine, but not a conversion engine.
As the most widely used rich text editor in the world, TinyMCE was attracting thousands of high-intent visitors each month. But too many of those visitors were slipping through the cracks. Their forms captured interest. Their SDRs followed up... eventually. And by the time reps connected, buyer intent had faded.
The GTM team needed a better way to turn clicks into conversations, and pipeline, without expanding headcount. Their legacy chat provider (Intercom) wasn’t cutting it. Lead qualification was slow, inconsistent, and costly. Valuable SDR time was lost chasing unqualified leads.
That’s when they turned to Spara. In just weeks, TinyMCE replaced reactive chat with real-time, AI-led engagement, qualifying leads instantly, booking sales calls automatically, and tripling MQL creation.
“We’ve experimented with numerous AI tools in the past, but they’ve often fallen short. What truly sets Spara apart is the time and effort they invested in developing the model from the outset. Spara's thoughtful and comprehensive approach has been nothing short of exceptional—a true game-changer.”
Jeff StoermerMarketing Operation Manager
Solution
Real-Time AI that converts
TinyMCE replaced static forms and delayed follow-ups with always-on, AI-led conversations powered by Spara Navigator and Smartbar.
Within days, Spara was live across key TinyMCE pages, trained on their product docs, pricing, and ICP. The AI engaged every visitor in real time, qualified leads with contextual questions, and booked sales calls; no reps required.
Here’s how it works:
This wasn’t another chatbot. It was a full conversion layer that turned hand-raisers into pipeline — 24/7, without burning SDR time.
Smartbar (Proactive Engagement): Triggered chats based on high-intent behaviors like time on the pricing page or viewing specific documentation.
Navigator (Conversational AI): Asked buyer-specific questions to qualify leads on firmographics, technical fit, and use case.
Instant Booking: Once qualified, Navigator scheduled meetings directly to the right BDR calendar, zero friction, zero delay.
This wasn’t another chatbot. It was a full conversion layer that turned hand-raisers into pipeline — 24/7, without burning SDR time.
Results
3x more MQLs, $1M+ pipeline, zero new reps
The impact of Spara was immediate and compounding. Within the first quarter, TinyMCE saw:
3x MQL Creation: versus their previous chat provider
$1M+ in Pipeline: generated every quarter through AI-led conversations
20% MQL → SQL Lift: without any manual rep follow-up
36 Hours/Month of AI Conversations: time their team would have otherwise spent chasing and qualifying leads
Spara didn’t just save time... it unlocked pipeline the team was missing entirely.
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