How Ora by Lavender scaled pre-launch pipeline by 70%

  • 70%

    Increase in inbound conversions in first 30 days

  • 2 days

    Deal closed within two days of going live

  • 18

    Calls booked in first 30 days

Company

Ora is an intelligent AI sales agent that researches, crafts, and sends deeply personalized outreach at scale. They combine data from billions of sales emails with real-time signals to automate prospecting with empathy and precision.

  • Headquarters

    New York, USA

  • Industry

    B2B SaaS

  • Key features used

    Navigator Chat

“Fastest deal ever: demo booked and deal closed in two days. Spara paid for itself within weeks.”

Will Allred, Co-founder & COO, Ora

Intro

Lavender, the email intelligence platform, built Ora—its new AI prospecting agent—during a pivotal stage of growth. Differentiated by pulling rich signals across the web, Ora builds 1:1 prospect profiles and uses an “empathy layer” to understand prospects’ emotional states and communication preferences. It then crafts 1:1 email sequences guided by the hundreds of billions of sales email datapoints they’ve analyzed.

While still in beta, the product messaging on newly launched ora.im remained intentionally light. As Co-founder Will Allred explained, “The goal is to get them to sign up for the wait list, not to give them some crystal clear picture of what the product does.” Lavender’s brand halo continued to drive strong inbound traffic to both domains, giving Ora significant visibility in its pre-launch stage.

Will wanted Spara to serve as an alternative workflow for more curious site visitors, giving them a way to engage and ask questions without disrupting the beta experience.

Challenge

Converting traffic on a beta website with a lean sales team

With a lean sales team, every unqualified lead wasted precious time. To bridge the gap, Ora needed a way to answer visitor questions at scale, qualify interest instantly, and improve conversion rates without growing headcount.

Existing solutions were too cumbersome to deliver value in the short launch timeline Ora needed. As Will put it, “We needed something that could engage visitors in a real conversation, qualify interest, and route them to the right next step. We didn’t have time to set up a complex prompt-heavy workflow.”

Beyond engagement, integration was crucial. The solution had to sync with Clay enrichment data and Ora’s existing tech stack to keep workflows efficient. Ora required a rapid deployment—and Spara delivered in days, well ahead of industry benchmarks.

Solution

AI-native engagement that qualifies and books instantly

Rather than accept missed opportunities, Ora put Spara to the test. They deployed Navigator, Spara’s AI chat product, across their core conversion paths. Spara was trained to ask discovery-style questions, provide contextual answers, and guide visitors toward demos. 

As Will explained, “I want Spara to default to discovery as opposed to just giving the answer unless they really hammer on, ‘Tell me how much it costs.’”

Spara became a live experiment, an A/B test against Ora’s original strategy of keeping the website intentionally light. Within days, Navigator was filling the gaps for these more skeptical buyers that the site experience left behind. Visitors could get their questions answered, explore product details, and book calls without waiting for a rep. When a call wasn’t the right fit, Spara captured emails to continue the nurture process.

Will noted, “Y’all helped us keep conversion rates on the site higher than they should have been because visitors could access the information they needed before booking a demo.”

Results

Faster deals, more conversations, and higher conversions

The impact was immediate: a new inbound customer signed within days of launch. Just as importantly, the team was able to deploy quickly and optimize for unexpected customer questions without any heavy technical lift.As Will noted about the platform’s flexibility, “I’d review the key questions daily—our instructions for how we want Spara to answer the most important buyer questions—make a few minor tweaks, and Spara would handle them perfectly the next time they were asked.”

Within the first month, the platform increased speed-to-lead, qualified more conversations, and drove a surge in pipeline activity.

  • Fastest deal closed: Deal closed within just 2 days of going live


  • Higher engagement: Inbound conversations increased 4 times


  • Higher email capture rate: 19.9% 

  • More meetings: 18 calls scheduled in 30 days, with 9.1% of engaged leads booking time


As Will put it, “It’s a great little dopamine hit when new conversations start in the system.” The system not only boosted efficiency but also gave the team a reliable way to capture and convert buyer intent in real time.

Momentum has only grown since. The same AI that powered Ora’s beta funnel now engages thousands of visitors weekly, and the team is building deeper integrations across both the Ora and Lavender websites. Will summed it up simply: “Love the product. Happy with it. I recommend it.”

Will AllredCo-founder & COO
“Y’all helped us keep conversion rates on the site higher than they should have been because visitors could access the information they needed before booking a demo.”

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