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The Spara Blog

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Feb 24, 2026

AI SDRs: The future of sales development

Traditional SDR models can't scale. AI SDRs automate qualification and routing to convert 3x more inbound traffic without adding headcount.

Lauren ThompsonHead of Marketing, Spara

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Dec 15, 2025

Top 8 GTM automation tools for 2026

Discover 8 best GTM automation tools for 2026 to streamline operations workflows, optimize sales processes, and drive smarter go-to-market execution.

Lauren ThompsonHead of Marketing, Spara

Company

Sep 15, 2025

Spara launches with $15M to reinvent inbound sales

Spara officially publicly launched on September 15th, backed by Radical Ventures and Inspired Capital.

David WalkerCo-founder and CEO, Spara

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AI SDRs: The future of sales development

Traditional SDR models can't scale. AI SDRs automate qualification and routing to convert 3x more inbound traffic without adding headcount.

Feb 24, 2026

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10 min read

Kathleen Booth image and copy for Agents of Revenue series

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How Kathleen Booth is solving the buyer intent decay problem

Kathleen Booth explains why intent data fails when teams can't act fast enough, and how real-time AI closes the gap before buyers move on.

Feb 19, 2026

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6 min read

Corrina Owens image and copy for Agents of Revenue series

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Corrina Owens on fixing what's broken in GTM

Corrina Owens shares how to streamline your GTM motion by fixing lead routing, simplifying buyer segmentation, focusing on high-impact signals, and embedding marketing in the deal cycle.

Feb 11, 2026

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6 min read

gradient background with example of sparas chatbot in action

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Conversational marketing chatbots: turning real-time conversations into qualified pipeline

Unlike traditional chatbots, learn how conversational marketing chatbots use AI to qualify leads, boost conversion, and deliver real-time buyer experiences.

Feb 10, 2026

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9 min read

pink and blue patterned background with agentic marketing graphic on top

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Agentic marketing: boost inbound conversion with AI agents

Learn how agentic marketing uses AI agents to act on buyer intent in real time, improve conversion rates, and drive pipeline without adding headcount.

Feb 10, 2026

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8 min read

Taft Love image and copy for Agents of Revenue series

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How Taft Love drives higher lead conversion rates

Taft Love explains how to eliminate lead leakage and improve conversion rates by enforcing consistent sales behavior, building feedback loops between sales and marketing, and aligning incentives around revenue.

Feb 4, 2026

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7 min read

graphic background with test-driven context engineering

Engineering

The end of the “vibe check”: Introducing Test-Driven Context Engineering

From vibe checks to verifiable AI: TDCE uses simulations and multi-turn evals to catch regressions and validate customer-facing agent behavior.

Feb 4, 2026

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9 min read

Sönke Venjacob image and copy for Agents of Revenue series

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Sönke Venjacob’s playbook for turning inbound interest into booked meetings

Sönke Venjacob reveals how to convert inbound interest into booked meetings by automating nurture sequences, prioritizing engaged leads, and leading with value instead of hard selling.

Jan 28, 2026

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4 min read

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How to use AI for marketing: benefits, tools, & best practices

Learn how to use AI for marketing to automate responses, personalize experiences, qualify leads, and improve conversion rates across chat, email, and voice.

Jan 23, 2026

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8 min read

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Conversational agents: what they are and why GTM teams rely on them

Conversational agents use AI and natural language to engage buyers in real time. Learn how they improve inbound engagement, qualification, and pipeline.

Jan 23, 2026

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9 min read

Pattern graphic with icons for email chat and voice

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Conversational AI marketing: how AI-native agents are redefining inbound growth

Conversational AI marketing helps teams engage buyers in real time, qualify intent, and drive higher conversions across channels like chat, email, and voice.

Jan 23, 2026

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8 min read

Pasha Irshad image and copy for Agents of Revenue series

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How Pasha Irshad rethinks buyer qualification in an AI-First GTM

Pasha Irshad shares how layering intent signals, applying context, and using AI to qualify at scale transforms buyer engagement in an AI-first GTM motion.

Jan 21, 2026

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4 min read